The Institute for Tourism and Recreation Research was created in 1987 to conduct research on travel, recreation and tourism. Located in The University of Montana, College of Forestry and Conservation, ITRR serves as the research arm for Montana's tourism and recreation industry. Its overall mission is to provide information that will help the industry make informed decisions about planning, promotion and management. Thus, the research conducted is designed to assist both private firms and public agencies that provide facilities and services to visitors. The Institute's research is funded by two general sources. Studies of statewide significance are supported by a portion of the revenues from the state Lodging Facility Use Tax. More specialized studies of interest to particular regions, counties, agencies or businesses are funded through cooperative agreements, grants or contracts. ITRR provides some opportunities for Research Assistantships for graduate students enrolled in the Society and Conservation Department in the UM College of Forestry and Conservation.
Deciding where to go while you’re here won’t be easy (it’s a pretty big place), but what you’ll quickly discover is that there’s so much Montana to see, you’ll be planning your next trip before this one is even over.
Here are some easy ways to get started. From laid-back weekend jaunts, romantic getaways and family vacations, to complete cultural experiences, there are seemingly endless options for adventure in Western Montana.
At first glance, Montana may not seem like a dining destination, but we’re happy to report it’s exactly that. With incredible fine dining restaurants, steakhouses, bakeries, bars, breweries, food trucks and cafés serving up a mix of everything—for every kind of eater—Montana is an adventure in food, too.
You don’t even need to see what’s around the next bend to be stopped in your tracks at Glacier National Park. The sheer beauty is jaw dropping from every angle. With over 1 million acres of towering, jagged peaks, cascading waterfalls, wild meadows and sparkling waters, plus wildlife watching and recreation opportunities, it is, quite simply, the vacation of a lifetime.