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Welcome to Winter in Glacier Country
Our "Still Here" Campaign and Guiding Glacier Series Both Inspire
As we transition into late fall and winter, we're excited to share the next phase of our "Still Here" campaign. This effort celebrates Glacier Country’s beauty and resilient communities while reinforcing our commitment to responsible tourism.
This fall, we're inspiring locals and regional travelers to enjoy the shoulder season with scenic drives, hikes and seasonal events. As winter arrives, we’re expanding our outreach to key markets across the U.S. and Canada, showcasing everything from ski adventures to cozy fireside moments.
Additionally, our new "Guiding Glacier" video series features local guides and business owners sharing Glacier Country’s magic across all four seasons, helping visitors connect more deeply with the region.
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READ OUR QUARTERLY NEWSLETTER UPDATE
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Tourism Sales Update
It’s been a productive quarter for promoting our region (which was nominated for Prevue’s 2024 Visionary Award) in business-to-business markets. We’ve been actively engaging with meeting planners and responding to RFPs, with demand for retreats and events on the rise. The motorcoach tour season has been busy, with increased last-minute requests for on-the-ground support. We’re also positioning Western Montana as a key destination for international fly-drive itineraries. Learn how our efforts can support your business.
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| READ MORE ABOUT SALES |
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Public Relations Update
This quarter, our communications team launched Don’t Add Fuel to the Fire, a free,
30-minute online crisis communication course designed for visitor-centric businesses and staff who may receive questions about wildland fire and smoke conditions. The press release for this program was picked up by six publications across Montana. Adding to the $8.7 million in earned media for FY 2024, Western Montana continues to receive positive media attention, highlighting responsible recreation and sustainability.
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| READ MORE ABOUT PUBLIC RELATIONS |
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DEC
10 |
December 10, 2024
Noon – 3 p.m.
Virtual |
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MAR
11 |
March 11, 2025
Noon – 3 p.m.
Virtual |
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MAY
13 |
May 13, 2025
Noon – 3 p.m.
In Person |
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COOPERATIVE MARKETING PROJECT
MATCH PROGRAM
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The Western Montana's Glacier Country Cooperative Marketing Project Match Program is designed to provide 50/50 matching expense funding for projects to promote an area or event on a cooperative basis with a not‐for‐profit tourism‐related organization. The intent of this program is to encourage the development of new or expanded marketing projects, thereby increasing the tourism appeal of the city or region to out-of-area visitors.
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Introducing Engage.GlacierMT.com
We’re excited to announce the launch of Engage.GlacierMT.com, a new platform designed to connect Western Montana’s communities. This tool promotes engagement, transparency and active participation in key regional initiatives. Visit Engage.GlacierMT.com today to join the conversation and help shape the future of Glacier Country.
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READ MORE
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Research +
Trends
Summer 2024 Visitor Insights: As we move further into fall, we’re reflecting on who visited Glacier Country this summer. This June to September our region welcomed travelers from near and far, including 28.8% of visitors from right here in Montana—also the group with the highest average visitor spend. Read more and discover key insights and trends. |
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READ MORE
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Need Travel Guides?
Call Kristi McNeal, Glacier Country's Director of Operations and Accounting, at 406.532.3234 or fill out the form here.
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