Welcoming Summer Western Montana Style
Glacier Country’s Warm Season in Full Swing

Springtime is officially a wrap and summer has arrived in Western Montana. Glacier Country has been busy promoting the region with our warm season campaign—which includes print placement in Northwest Travel and Yellowstone Journal and digital placements through Sojern, TripAdvisor, Madden Media, Matador Network and RoadRUNNER. We have been working with our CVBs and the state to bring in digital influencers and journalists to showcase our slice of Big Sky Country. The marketing plan and narrative for year 2016 – 2017 has been completed and presented to the Tourism Advisory Council at the June meeting, and it was approved.

Our 2017 – 2018 Glacier Country Travel Guide is out and about on shelves everywhere. If you’d like free copies for your business, call Kristi at 406.532.3234. We’re also wrapping up our much-anticipated redesign of glaciermt.com, which will be launching very soon…be on the lookout.

TOURISM FAST FACTS

In 2016

over 12.4 million
non-residents visited Montana.
(MOTBD)

Tourism supports more than
$1.6 billion
in Montana salaries.
(MOTBD)

Non-residents spent more than
$4.86 billion
in 2016.
(ITRR)

Mark Your CalendarS
Board Meetings


OCT

10

October 10, 2017
12 p.m. – 3 p.m.
Lubrecht Forest Conference Center, Greenough

DEC

12

December 12, 2017
12 p.m. – 3 p.m.
DoubleTree Hotel, Missoula

MAR

13

March 13, 2018
12 p.m. – 3 p.m.
TBD

Our board meetings are open to the public and we welcome attendance. As a reminder, board training is from 12 p.m. – 12:50 p.m., with the business meeting starting at 1 p.m. To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234. Or drop us a note at glaciercountry@glaciermt.com.

MILEPOSTS FY 16/17

Tablet-Friendly Guide Visits

63,458

Call Center Inquiries (phone, email, live chat and travel guide distribution)

132,268

Website Visits

1,332,703

Social Media Engagement

25,891,310

 

Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.

 

Public Relations and
Tourism Sales Update

With the hiring of our new Public Relations and Earned Media Manager, Lucy Beighle, the department has been working on many exciting projects. We are currently planning and hosting summer visits from multiple journalists and digital influencers, as well as pitching story ideas and attending site tours of new businesses in the region.

Meanwhile, our Tourism Sales Manager, Debbie Picard, has traveled to trade shows, has been prepping for our September Meeting Planner FAM and hosted a post-FAM trip in Glacier Country with Brand USA. This spring, Debbie attended the Rocky Mountain International Roundup in Washington, D.C., where she met with international tour operators from Europe and Australia along with domestic-based international inbound receptive tour operators. Following Roundup, Debbie hosted a post-FAM trip with Brand USA, which traveled throughout Glacier Country. Information on Debbie’s trade show leads is available on the Partner Center.

Detailed marketing personnel reports are available on the Partner Center. For more information about our Communication and Tourism Sales Departments, email Lucy or Debbie at lucy@glaciermt.com or debbie@glaciermt.com.

Top 5 Reasons to Renew
Your Membership
Stay in the Game with Exclusive Partner Benefits

It’s time to renew your membership with Glacier Country Tourism. As our partner, you have access to exclusive cooperative marketing opportunities that drive sales. More than 1.1 million unique visitors a year utilize glaciermt.com to assist in planning their vacations, and with your membership you are guaranteed excellent visibility throughout our site. By utilizing this partnership, you are part of a larger marketing effort for a fraction of the cost.

Here are five reasons to renew:

  1. Cooperative advertising opportunities on winter and summer landing pages.

  2. Featured listings on glaciermt.com that showcase your business to the website’s massive audience.

  3. Premium position advertising opportunities on Glacier Country’s main home page and internal pages.

  4. Access to qualified and quality consumer leads.

  5. Free trade show leads.

To renew your partnership or learn how you can advertise with us, email Glacier Country’s Contract Agent for Media and Partnership Services, Tia Metzger, at tia@windfallstudio.com.

membercenter.glaciermt.com

Disclaimer
© 2017 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

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