Springing into the Sunshine
Glacier Country’s Warm Season Campaign Launches

In the past several months, Glacier Country Tourism has been hard at work promoting Western Montana as a travel destination and keeping busy with multiple projects. Our winter campaign—which included a partnership with Warren Miller Entertainment, a feature in the Warren Miller Entertainment “Here, There & Everywhere” film and multiple print and digital placements—has garnered more than 45,000 leads. Meanwhile, our warm season campaign launched on March 1, with print placements that include Meetings Today and Road Runner Magazine, along with digital placements in TripAdvisor, Matador, Yellowstone Journal and Northwest Travel, as well as geo-target markets.

In other news, our 2017 – 2018 Glacier Country Travel Guide was printed and delivered in late March. If you’d like free copies for your business, call Kristi at 406.532.3234. We have also been busy working on the redesign of glaciermt.com, which will be launching this summer, so be on the lookout.

TOURISM FAST FACTS

In 2016, out-of-state

visitors spent
$3.5 billion
in Montana.

(MOTBD) 

Tourism supports

more than
52,600
local Montana jobs.

(MOTBD)

More than

12.3 million

non-residents visited

Montana in 2016.

(MOTBD)

Mark Your Calendar
Board Meetings


MAY

9

May 9, 2017
12 p.m. – 3 p.m.
Venture Inn, Libby

OCT

10

October 10, 2017
12 p.m. – 3 p.m.
Lubrecht Forest Conference Center, Greenough

DEC

12

December 12, 2017
12 p.m. – 3 p.m.
DoubleTree Hotel, Missoula

Our board meetings are open to the public and we welcome attendance. As a reminder, board training is from 12 p.m. – 12:50 p.m., with the business meeting starting at 1 p.m.

To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234. Or drop us a note at glaciercountry@glaciermt.com.


MILEPOSTS FY 16/17*

Tablet-Friendly Guide Visits

35,735

Call Center Inquiries (phone, email, live chat and travel guide distribution)

65,368

Website Visits

732,554

Social Media Engagement

19,967,769

*As of January 2017


Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.

 

Public Relations and
Tourism Sales Update

Glacier Country Tourism’s Public Relations and Communication department, has been working on multiple projects for Glacier Country. We have written several advertorials, hosted journalists and led twitter chats. We are currently planning for the spring and summer visits of multiple journalists and digital influencers.

Meanwhile, our Tourism Sales Manager, Debbie Picard, has recently been traveling to trade shows to promote Western Montana’s Glacier Country as a travel destination. This winter, Debbie attended NTA Travel Exchange, American Bus Association and Go West Summit, where she met with more than 100 domestic tour operators, travel program directors and international buyers. Since those appointments, there have been 60+ new operators looking at Montana as a new destination to promote. As always, Debbie’s trade show leads are available on the Partner Center.

Detailed marketing personnel reports are available on the Partner Center. For more information about our Communication and Tourism Sales Departments, email Nicole or Debbie at nicole@glaciermt.com or debbie@glaciermt.com.

Increase Your Sales Today
Become a Leads Partner

Looking for ways to maximize your sales? Glacier Country offers our member partners several benefits and opportunities, including becoming a leads partner. Glacier Country Tourism generates over 150,000 new qualified consumer leads every year. These leads can assist you in meeting your promotional and marketing needs, all while staying within your budget. Glacier Country is able to generate the list of leads for you so that you are able to directly send information to your target audience about your business, attraction or community.

There are three different options when looking at obtaining leads:

  • LEADS BY NEED: You can buy leads individually at 10 cents per lead. Options include requesting a certain number of leads or a specific dollar amount of leads.

  • Leads and Looks Bundle: This package bundles 10,000 leads and a run-of-site banner ad on our website, glaciermt.com.

  • Annual Lead Partnership Package: Maximize your access to new leads as they are received. By signing up for the yearly lead subscription program, you will receive a weekly leads list for 52 weeks.
For more details on becoming a leads partner, email Glacier Country’s Contract Agent for Media and Partnership Services, Jim McGowan, at gcservices@glaciermt.com.

membercenter.glaciermt.com

Disclaimer
© 2017 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

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