Winter Explorations Abound
Marketing Western Montana's Most Adventurous Season

After a successful fall season, the Glacier Country Tourism staff has switched gears from promoting autumn’s radiance and moved into promoting our most adventurous and unique season: winter. Glacier Country Tourism invested $70,000 into the winter campaign to promote outdoor adventure in Western Montana during our cold season—highlighting skiing, snowmobiling and snowshoeing. In addition to the winter campaign, Glacier Country Tourism has launched a new joint venture with Yellowstone Country Montana—Glaciers to Geysers. This niche market website promotes the areas between Montana’s iconic national parks—Glacier and Yellowstone. The campaign is supported by print ads in SnowGoer and SnoWest magazines, with a 12-page insert in SnoWest. This campaign targets 10 geographic markets: Los Angeles, Seattle, Minneapolis, Houston, Alberta, Chicago, Phoenix, Portland, San Francisco and Dallas.

In other news, the Glacier Country Tourism team is wrapping up the 2019 – 2020 Glacier Country Travel Guide. The new travel guide cover has just been selected! The travel guide will be released in March 2019.

Lastly, our B2B media campaigns for FY 2019 have launched and include a Meetings News Northwest print ad and
e-newsletter blast and a Smart Meetings print ad and online banner, along with social posts. Both campaigns are cooperative efforts with our CVB partners in Missoula and Kalispell. Look for us in the Smart Meetings January issue.


Montana had
12.5 million
nonresident visitors in 2017. (ITRR)

Resident visitors spent
$1.134 billion
in direct leisure travel expenditures in 2017.


In November 2018, Glacier National Park had 20,650 visitors, a
32.5% increase
over November 2017.
(Flathead Beacon)

Mark Your Calendar
Board Meetings



March 12, 2019
noon – 3 p.m.
TBD, Ronan



May 14, 2019
noon – 3 p.m.
TBD, Lakeside/Somers



October TBD, 2019
noon – 3 p.m.
C’mon Inn, Missoula

Our board meetings are open to the public, and we welcome attendance. As a reminder, board training/roundtable discussions are from noon – 12:50 p.m., with the business meeting starting at 1 p.m. To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234 or drop us a note at


Tablet-Friendly Guide Visits


Call Center Inquiries (phone, email, live chat and travel guide distribution)


Website Visits


Social Media Engagement



Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.


Public Relations and
Tourism Sales Update

Glacier Country Tourism’s Public Relations and Earned Media Manager, Lucy Guthrie Beighle, has been working on various projects to increase tourism in our region. Lucy hosted PR events in Chicago and San Francisco this quarter with partner CVBs from Kalispell, Missoula and Whitefish. A combined total of 50+ travel journalists and digital influencers attended the events and planning has already begun for some to visit Western Montana. Lucy attended International Media Marketplace (IMM) in New York City in January, meeting and networking with international media including 20 individual appointments. Lucy also hosted journalists and social influencers in our area to promote Western Montana as a travel destination. She has traveled extensively throughout our region to meet with many of our partners and do site tours. Just let Lucy know if you want her to come and visit! 

In November, our Tourism Sales Manager, Debbie Picard assisted Lucy in hosting PR events in San Francisco and Chicago and invited meeting planners to attend and learn about the opportunities to meet in Western Montana. The business-to-business trade show season is upon us, and Debbie is busy promoting Western Montana’s Glacier Country around the U.S. She attended ABA Marketplace (American Bus Association) in January, meeting with domestic group tour operators who bring motorcoach tours through our region. In February she will attend Go West Summit to meet with international tour operators who focus on the 14 western states and help them develop Montana itineraries for their FIT (foreign independent traveler) clients who travel to the region from overseas. Please be sure to contact Debbie and share what's new at your business, lodging property, attraction or community so that she can share that information while she is out on the road. After each show, Debbie’s trade show leads are available on the Partner Center for follow-up by Glacier Country Tourism partners.

For more information about our PR and earned media or tourism sales departments, email Lucy or Debbie at or

Digital Advertising Opportunities
Warm Season Cooperative and Premium
Positions Available

With winter underway, we’re looking ahead to spring and summer. We still have a few warm season cooperatives and premium ad positions available for partners. More than 1.6 million unique visitors a year utilize to assist in planning their vacations. Expose your business to travelers by taking advantage of our site’s high traffic. With the warmer seasons approaching, you have the chance to advertise on our summer landing page or on our main home page for front-and-center exposure. Don’t pass up these valuable opportunities to maximize visibility during our busiest time of year!

For more information or to secure a placement, email Glacier Country Tourism’s Contract Agent for Media and Partnership Services, Scott Woodall, at

© 2019 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

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