Marketing Western Montana’s Glacier Country is in Season

After a successful warm season, the Glacier Country Tourism staff has already been working to promote our region for this year. Switching gears from summer’s splendor, we moved into promoting our favorite shoulder season: fall. Fall promotions included social, blog and email content, a print ad feature in Northwest Travel & Life and a dedicated campaign to help save the season in Glacier National Park. MOTBD fire grants have helped Glacier Country quickly launch a $30,000 promotional campaign to help those communities in and around Glacier National Park. Glacier Country is also actively assisting Libby, Columbia Falls and Seeley Lake with similar emergency grants.

In addition, our winter campaign launched October 1, promoting outdoor adventure—specifically downhill skiing, backcountry skiing and snowmobiling. The campaign includes digital, social, in-stream video and print advertising, including placements with TripAdvisor, Madden Media, SnoWest and SnowGoer. Our snowmobiling campaign is a joint venture with Yellowstone Country Montana and includes a 12-page snowmobile trail guide. Geographic markets include Los Angeles, Seattle, Minneapolis, Houston, Alberta, Chicago, Phoenix, Portland, San Francisco, Dallas and regional drive markets.

Lastly, our B2B media campaigns for FY18 have begun, including a Meetings News Northwest and Smart Meetings cooperative with Missoula and Kalispell, as well as international placements with the Great American West
and Brand USA.


Tourism supported more than
Montana jobs in 2017.

Montana had
12.5 million
nonresident visitors in 2017. (ITRR)

In July 2018, Glacier National Park had
visitors, the second busiest July on record.
(Flathead Beacon)

Mark Your Calendar
Board Meetings



December 11, 2018
12 p.m. – 3 p.m.
Casey’s Whitefish, Whitefish



March 12, 2019
12 p.m. – 3 p.m.
TBD, Ronan



May 12, 2019
12 p.m. – 3 p.m.
TBD, Lakeside/Somers

Our board meetings are open to the public and we welcome attendance. As a reminder, board training is from 12 p.m. – 12:50 p.m., with the business meeting starting at 1 p.m. To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234 or drop us a note at


Tablet-Friendly Guide Visits


Call Center Inquiries (phone, email, live chat and travel guide distribution)


Website Visits


Social Media Engagement



Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.


Public Relations and
Tourism Sales Update

Glacier Country Tourism’s Public Relations and Earned Media Manager, Lucy Beighle, has been working on various projects to increase tourism in our region. Lucy attended IPW in Denver where she had meetings with 25 international journalists, and ESTO in Phoenix, an educational conference specifically for DMOs and the travel industry. In June, Lucy and Debbie hosted a media event in Dallas, in conjunction with Destination Missoula and the Missoula International Airport, to promote the new nonstop flight between Dallas and Missoula. So far, Glacier Country has hosted two influencers from this event, and two other journalists will be visiting in February. Lucy is also working on media events in San Francisco and Chicago in November. Lucy has hosted numerous journalists and digital influencers in our area, including Kelly Huibregtse/A Side of Sweet, Brooke Burnett/One Small Blonde, Tim Wassberg/Casino Player, Amanda Norcross/Family Vacation Critic of Trip Advisor, Vicki Fletcher and Jacques VanAs/Flight Centre Australia, and four international journalists on a group FAM with MOTBD. She has traveled extensively throughout our region to meet with many of our partners and to do site tours, including Browning and Eureka with Thompson Falls scheduled for October. Just let Lucy know if you want her to come and visit! 

Tourism Sales Manager Debbie Picard attended IPW in Denver to promote Western Montana’s Glacier Country to international tour operators interested in selling Great American West itineraries to their clients overseas. Debbie also attended Small Market Meetings in Ontario, California in September, promoting the region as a meetings destination. Fall is in full swing, which means the winter trade show season is upon us, and Debbie is scheduled to promote Glacier Country at upcoming shows including IMEX America (Worldwide Exhibition for Incentive Travel, Meetings and Events), NTA Travel Exchange (National Tour Association) and ABA Marketplace (American Bus Association). After each show, Debbie’s trade show leads are available on the Partner Center for follow-up by Glacier Country partners.

For more information about our communication and tourism sales departments, email Lucy or Debbie at or

Don’t Miss Out on Your
Exclusive Benefits
Endless Opportunities for Website Advertising

As we kick off our winter season, we wanted to give you a little reminder of the various website advertising opportunities available with There are nearly 1.5 million unique visitors a year who utilize to assist in planning their vacations, and—with the advertising opportunities available—you are now able to take advantage of our site’s traffic to expose your business to travelers.

Here are a few NEW opportunities…

  • Cooperative advertising opportunities on winter and summer landing pages
  • Premium position advertising opportunities on Glacier Country Tourism’s main home page and internal pages
  • Advertising opportunities on both consumer and tour operator blogs
  • Advertising opportunities on our meetings and tour operator sites

If you would like to learn how you can start advertising with us, email Glacier Country Tourism’s Contract Agent for Media and Partnership Services, Scott Woodall, at

© 2018 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

This email was sent to *|EMAIL|* | Unsubscribe | Why did I get this?