Montana Sunshine: Campaign Update
Our Heavenly Warm Season Promotions 

Summertime in Western Montana’s Glacier Country can mean only one thing…endless adventure. We’ve been busy on our own excursions, promoting the region with our warm season campaign, which includes both print and digital placements in Northwest Travel and Yellowstone Journal and digital placements through TripAdvisor, Madden Media and Matador Network. We’ve been working with our CVBs and the state to bring in digital influencers and journalists to showcase our corner of Big Sky Country, which include Kelly Huibregtse with @ASideofSweet and Andy Austin with @AndyAustinPhoto. The marketing plan and narrative for year 2018 – 2019 was completed and presented to the Tourism Advisory Council at the June meeting, and it was approved. We have also been working on our Rural Corridor Marketing Initiative. Our goal is to highlight our smaller towns and everything they have to offer. Our social media team has been out every month promoting our communities on social channels and bringing awareness about the beauty of every square acre of our region.

In other news, our 2018 – 2019 Glacier Country Travel Guide is out and about on shelves everywhere. If you’d like free copies for your business, call Kristi at 406.532.3234. We’re also working on our new micro websites for Meetings, Tour Operators and Weddings, as well as our new Partner Center, so be on the lookout.

TOURISM FAST FACTS

In 2017, 12.5 million non-resident visitors to Montana spent an estimated
$3.36 billion.
Institute for Tourism and Recreation (ITRR)

Tourism supports more than
53,000
Montana jobs.
Institute for Tourism and Recreation (ITRR)

Non-resident visitors spent over
$1 billion
in Glacier Country.
Institute for Tourism and Recreation (ITRR)

Mark Your Calendar
Board Meetings


OCT

9

October 9, 2018
Noon – 3 p.m.
Elk's Club, Cut Bank

DEC

11

December 11, 2018
Noon – 3 p.m.
TBD

MAR

12

March 11, 2019
Noon – 3 p.m.
TBD

Our board meetings are open to the public and we welcome attendance. As a reminder, board training is from noon – 12:50 p.m., with the business meeting starting at 1 p.m. To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234, or drop us a note at glaciercountry@glaciermt.com.

MILESTONES FY 17/18

Tablet-Friendly Guide Visits

67,500

Call Center Inquiries (phone, email, live chat and travel guide distribution)

177,038

Website Visits

1,394,781

Social Media Engagement

11,494,415

 

Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.

 

Public Relations and
Tourism Sales Update

Our Public Relations and Earned Media Manager, Lucy Beighle, has been working on many exciting projects. She is currently planning and hosting summer visits from multiple journalists (Vicki Fletcher and Jacques VanAs from Flight Centre, Australia; Debbie Olsen from Fodors; and Matt Villano, a freelancer from San Francisco) and digital influencers (Kelly Huibregtse with @ASideofSweet and Andy Austin with @AndyAustinPhoto), as well as pitching story ideas and visiting new businesses in the region.

Our Tourism Sales Manager, Debbie Picard attended RMI’s International Roundup where she met with international tour operators and domestic-based international inbound receptive tour operators. She also hosted a meeting planner FAM trip – a collaboration with Destination Missoula, Explore Whitefish and Discover Kalispell - which traveled throughout Glacier Country showcasing meeting opportunities and our amazing dining and lodging options as well as our outdoor beauty and allure. Debbie’s trade show leads are available on the Partner Center.

FAM in Glacier National ParkLucy and Debbie also attended IPW in Denver where they partnered with Montana Office of Tourism and Business Development and met with operators and international journalists. In a joint venture, Glacier Country Tourism, Destination Missoula and Missoula International Airport partnered to promote our area to Dallas. With the new nonstop flight between Dallas/Fort Worth and Missoula, we held an event in Dallas with travel media, meeting planners and tour operators in attendance. We’re excited for the new flights coming to our region and the interest and enthusiasm for Western Montana the event created amongst attendees.

Renew Your Membership TODAY
Stay in the Game with Exclusive Partner Benefits

It’s time to renew your membership with Glacier Country Tourism. As our partner, you have access to exclusive cooperative marketing opportunities that drive sales. More than 1.5 million unique visitors a year utilize glaciermt.com to assist in planning their vacations. With your membership you are guaranteed excellent visibility throughout our site, and by utilizing this partnership, you're part of a larger marketing effort for a fraction of the cost.

Here are a few reasons to renew:

  1. Cooperative advertising opportunities on winter and summer landing pages.
  2. Featured listings on glaciermt.com that showcase your business to the website’s massive audience.
  3. Premium position advertising opportunities on Glacier Country’s main home page and internal pages.
  4. Access to qualified and quality consumer leads.
  5. Free trade show leads.

To renew your partnership or learn how you can advertise with us, email Glacier Country Tourism’s Contract Agent for Media and Partnership Services, Tia Metzger, at tia@windfallstudio.com.

membercenter.glaciermt.com

Disclaimer
© 2018 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

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