Here Comes the Sun
Glacier Country’s Warm Season Campaign Launches

The spring sunshine is starting to emerge in Montana, and the Glacier Country staff has been working on multiple projects to promote our region. Our winter campaign—which included a lead generation campaign with SKI magazine, winter giveaway campaign and multiple digital placements in SnoWest, Madden Media, Trip Advisor and Yellowstone Journal, as well as geo-targeted markets—has garnered more than 50,000 inquiries, 450,000 unique visitors to glaciermt.com and 35,000 leads. Meanwhile, our warm season campaign launched on March 1, with print and digital placements in Northwest Travel & Life, as well as geo-targeted markets. Key markets include Los Angeles, Seattle, Minneapolis, Houston, Alberta, Chicago, Phoenix, San Francisco and Dallas, with additional emphasis supporting the new Dallas/Fort Worth to Missoula direct flight.

In other news, our 2018 – 2019 Glacier Country Travel Guide was printed and delivered in mid-March. If you’d like free copies for your business, call Kristi at 406.532.3234. We also launched our newly redesigned site, glaciermt.com, on March 1. Our new site was built with our visitors in mind and expanded pages that offer more information about the region. Be sure to check it out.

TOURISM FAST FACTS

In 2017, non-resident visitors spent over
$3.4 billion
in Montana.
(Voices of Montana Tourism)

Top 5 things non-resident visitors spend money on:
fuel, dining, lodging, outfitters/guides and retail.
(ITRR)

Every day, non-resident visitors spend nearly
$12.5 million
in Montana, on average.
(MOTBD)

Mark Your Calendar
Board Meetings


MAY

8

May 8, 2018
12 p.m. – 3 p.m.
Paradise Center, Paradise

OCT

9

October 9, 2018
12 p.m. – 3 p.m.
Elk's Club, Cut Bank

DEC

11

December 11, 2018
12 p.m. – 3 p.m.
TBD

Our board meetings are open to the public and we welcome attendance. As a reminder, board training is from 12 p.m. – 12:50 p.m., with the business meeting starting at 1 p.m. To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234. Or drop us a note at glaciercountry@glaciermt.com.


MILEPOSTS FY 17/18

Tablet-Friendly Guide Visits

42,950

Call Center Inquiries (phone, email, live chat and travel guide distribution)

88,896

Website Visits

859,470

Social Media Engagement

8,814,300

 


Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.

 

Public Relations and
Tourism Sales Update

FAM in Glacier National ParkGlacier Country Tourism’s Public Relations and Earned Media Manager, Lucy Guthrie Beighle, attended TravMedia’s International Media Marketplace conference in New York City, where she met with 25 journalists and digital influencers and networked with many more. As a result, she is working with media from Trip Advisor, Canadian influencer The Traveling Mom, Smithsonian online, and numerous other influencers on future trips to Glacier Country. Lucy has also been planning a media event in Dallas, Texas, in partnership with Destination Missoula and the Missoula International Airport, to highlight the new direct flight between Missoula and Dallas. An anticipated 75 media and meeting/convention representatives will learn about everything that Western Montana’s Glacier Country has to offer. Other public relation highlights include articles in the flight magazine Alaska Beyond, The Spokesman-Review, SnoWest, Northwest Travel &Life, Maine Travel Maven, and Getting On Travel.

Debbie Picard, our Tourism Sales Manager, has been busy promoting Western Montana’s Glacier Country to international and domestic group tour operators over the last several months. In January, Debbie attended Go West Summit and met with 32 international tour operators who are designing itineraries for the western half of the U.S. At ABA Marketplace—also in January—Debbie met with 28 domestic and Canadian group tour operators. In April, Kalispell and Glacier Country hosted IRU (International Roundup) and welcomed 40 tour operators from seven of our key international markets. Following IRU, Debbie hosted eight of these tour operators on a post FAM through Western Montana, showcasing our expansive tourism product. Information on Debbie’s trade show leads can be accessed on the Glacier Country Partner Center.

Detailed marketing personnel reports are available on the Partner Center. For more information about our Communication and Tourism Sales departments, email Lucy or Debbie at lucy@glaciermt.com and debbie@glaciermt.com.

Increase Your Sales Today
Become a Leads Partner

Looking for ways to maximize your sales? Glacier Country offers our member partners several benefits and opportunities, including becoming a leads partner. Glacier Country Tourism generates over 150,000 qualified consumer leads every year. These leads can assist you in meeting your promotional and marketing needs, all while staying within your budget. Glacier Country is able to generate the list of leads for you so that you are able to directly send information to your target audience about your business, attraction or community.

There are three different options when looking to obtain leads:FAM in Glacier National Park

  • Leads by Need: You can buy leads individually at 10 cents per lead. Options include requesting a certain number of leads or a specific dollar amount of leads.
  • Leads and Looks Bundle: This package bundles 10,000 leads and a run-of-site banner ad on our website, glaciermt.com.
  • Annual Lead Partnership Package: Maximize your access to new leads as they are received. By signing up for the yearly lead subscription program, you will receive a weekly leads list for 52 weeks.
For more details on becoming a leads partner, email Glacier Country’s Contract Agent for Media and Partnership Services, Alex Wardwell, at gcservices@glaciermt.com.

 

membercenter.glaciermt.com

Disclaimer
© 2018 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

This email was sent to *|EMAIL|* | Unsubscribe | Why did I get this?