Gearing up for the Winter Season
Glacier Country Welcomes the Snow

Glacier Country Tourism has been winding down from the fall season and officially starting our winter season. Our winter campaign—which included a partnership with Warren Miller Entertainment and multiple print and digital placements in SnoWest, Northwest Travel & Life, Trip Advisor and Yellowstone Journal, as well as geo-target markets—has garnered more than 30,000 leads. The premiere of this year’s Warren Miller Entertainment film “Line of Descent”—featuring various locations in Glacier Country—kicked off its tour in Salt Lake City and was screened in many of our domestic and international key markets. For more updates and great information, be sure to join the Glacier Country Tourism partner facebook group.

In other news, our 2018 – 2019 Glacier Country Travel Guide cover has been selected. Six cover options were presented to the board of directors, voted on and and the winning photo by Nicholas Parker was selected by popular vote. All of the image options were selected to promote tourism to our region and showcase the beauty of Western Montana. The Glacier Country Travel Guide will hit stands in March 2018.


In 2016, non-resident visitors
spent over $3 billion
in Montana.

(Voices of Tourism)

Montana had over
12.4 million
non-resident visitors in 2016.
(Voices of Montana Tourism)

As a result of non-resident spending, each Montana household had its taxes lowered
by nearly $441 in 2016.


Mark Your Calendar
Board Meetings



March 13, 2018
12 p.m. – 3 p.m.
Double Arrow Lodge
Seeley Lake



May 8, 2018
12 p.m. – 3 p.m.



October 9, 2018
12 p.m. – 3 p.m.

Our board meetings are open to the public and we welcome attendance. As a reminder, board training is from 12 p.m. – 12:50 p.m., with the business meeting starting at 1 p.m. To learn more, please call the Glacier Country Tourism office at 800.956.6537 or 406.532.3234. Or drop us a note at


Tablet-Friendly Guide Visits


Call Center Inquiries (phone, email, live chat and travel guide distribution)


Website Visits


Social Media Engagement



Need travel guides? Call Kristi McNeal, Glacier Country Tourism's office manager, at 406.532.3234.


Public Relations and
Tourism Sales Update

Glacier Country Tourism’s Public Relations and Earned Media Manager, Lucy Guthrie Beighle, has worked on multiple projects to boost tourism in our region. She has hosted journalists and media influencers in our area including Portia Smith of Obsessed by Portia and Rob and Chris Taylor of 2 Travel Dads to highlight fall and winter in Glacier Country and to promote Western Montana as a travel destination. She is also spearheading a media event in Seattle, which will allow Glacier Country Tourism—and representatives from our regional CVBs—to share story ideas and showcase Montana to travel writers.

Meanwhile, our Tourism Sales Manager, Debbie Picard, has been busy promoting Glacier Country to meeting planners and international and domestic group tour operators. Debbie has embarked on the trade show season recently traveling to Las Vegas to exhibit at IMEX America (Worldwide Exhibition for Incentive Travel, Meetings and Events) and Seattle to Connect PNW (Connect Pacific Northwest), where she met with meeting planners to discuss the ease of meeting in Montana for associations, corporate incentive travel, board meetings and retreats. In December she traveled to San Antonio, Texas for NTA (National Tour Association’s Travel Exchange) to meet with domestic and international tour operators to sell Western Montanan’s tourism product. Information on Debbie’s trade show leads can be accessed on the Glacier Country Partner Center.

Detailed marketing personnel reports are available on the Partner Center. For more information about our communication and tourism sales departments, email Lucy or Debbie at and

Don’t Miss Out on Your
Exclusive Benefits
Summer Landing Page Cooperative Advertising
With Glacier Country Tourism

With our winter season underway, we’re looking ahead to our spring and summer seasons. As partners of Western Montana’s Glacier Country, we want to promote your business—to the best of our abilities—to the visitors of our state. Since the privatization of our website, more advertising opportunities have been made available, which can enhance your business’s visibility on the site. There are over 1.2 million unique visitors a year who utilize to assist in planning their vacations, and—with the advertising opportunities available—you can take advantage of our site’s traffic to expose your business to travelers. With spring and summer only a few months away, having the opportunity to advertise on the summer landing pages or having premium-position advertising opportunities on Glacier Country Tourism’s home page offers front-and-center exposure for our busy season. Don’t pass up this new opportunity!

If you would like to learn how you can start advertising with us, email Glacier Country Tourism’s Contract Agent for Media and Partnership Services, Tia Metzger, at

© 2018 Glacier Country Regional Tourism Commission. All rights reserved. Reproduction or use of any material must be with the consent of the Glacier Country Regional Tourism Commission. Produced with Accommodations Tax Funds.

Glacier Country Tourism is operated by a Board of Directors (made up of two members from each county in Glacier Country: Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders, up to eight at-large representatives and up to six ex-officio) and the executive director. The board operates under strict rules and regulations set by the Governor’s Tourism Advisory Council (TAC) and the Montana legislature. The Glacier Country Tourism marketing plan and projects are approved by the board and then submitted to the TAC for final approval.

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